This is the rescheduled session following a global network outage last week just as we were about to go live... our apologies !

Driven by privacy regulations and user controls from Apple and Android, consumers are becoming more selective about the information they provide to brands and how, when and where they want to interact. 

Join the Business of Apps upcoming webinar to hear Airship’s Chief Strategy  & Marketing Officer, Thomas Butta, reveal insights from Airship’s latest global consumer survey report, “The Mobile Customer Imperative.” 

Findings from more than 9,000 global respondents show that apps are fast becoming consumers’ preferred destination for a transparent and functional value exchange with brands, including preferences for how they wish to gain greater value from their mobile app experiences.

Register for this live webinar to find out:

The reasons  consumers opt in or out of brand communications

Consumer  preferences for the timing and frequency of receiving brand messages

The personal information consumers are willing to share with brands, and for what reasons

Why and how consumers are increasingly ignoring emails from brands

Consumer demand to integrate digital and physical experiences

Thomas Butta, Chief Strategy & Marketing Officer at Airship

As CMO, I have helped pioneering companies achieve the coveted leadership position of trusted guide in new industry categories. The result has been billions of dollars of enterprise value for SignalFx (acquired by Splunk for $1.05B); Sprinklr (last valued on NYSE at $3B+); AppNexus (acquired by AT&T for $1.6B); PTC (pivoted from CAD vendor to PLM leader); and Red Hat (2nd highest IPO in NASDAQ history & most-valued Open Source company). My journey has led me to Airship.

How App User Behaviors are Changing