Jun
6
1:00pm
Google Jobs Optimization Webinar
By HRTech Lab
Drive more applications using Google Jobs
Introduction
Google for Jobs has become a critical channel for job boards. It functions as an enhanced search feature that aggregates jobs for job seekers and prominently displays listings from across the web directly in Google Search results.
This substantially benefits job board owners, including increased visibility, immediate access to more qualified applicants and free traffic. It transforms Google from a potential competitor into a powerful distribution partner that extends your reach to millions of active job seekers.
About this webinar
After the last four core and three spam updates in 2024, ranking on Google Jobs and the best practices have entirely changed. Gone are the days when you just had to put the job posting schema and Google would immediately and unconditionally send traffic to you.
In this webinar, we'll show you how to optimize your job listings for Google for Jobs to increase visibility. Our suggestions work for job boards as well as ATS platforms.
We'll share exclusive tips and tricks from 8+ years optimizing Google Jobs for hundreds of job boards worldwide, giving you insights that only come from extensive hands-on experience.
We'll cover:
- Implementing the correct structured data markup that Google requires
- Proper setup of the Indexing API and optimization strategies
- Extracting additional structured data that helps outrank competitors
- Calculating your rank on Google Jobs and how you stack against your competitors.
This session is designed for job board operators, ATS vendors, agencies with job portals and generally anyone interested in actionable techniques to ensure their listings stand out in Google's job search ecosystem.
The session is sponsored by Jobiqo
Jobiqo is the leading job board platform for publishers to increase reach and grow recruitment advertising revenue. The flexible white-label job board platform, programmatic job advertising services (Jobiqo AIR), and AI-powered matching empower Jobiqo clients to effectively win back market share.
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