RIP Fingerprinting in 2024: How should advertisers prepare?

Oct
2:30pm
RIP Fingerprinting in 2024: How should advertisers prepare?

By Business of Apps
Synopsis: 2024 will be the year that Apple’s Privacy Manifests and Google’s Android Privacy Sandbox come to life. Consequently, 2024 will also be the year that fingerprinting for attribution and ad targeting on mobile will die.

In this webinar we’ll explore the seismic shift this will create for advertisers and how they should prepare, including:

1. The evolution of SKAN and how advertisers have successfully adopted it
2. What is the Android Privacy Sandbox and how should advertisers prepare?
3. The future of ad targeting on mobile and considerations when selecting partners

Speakers:

Sergio Serra, Head of Product, InMobi DSP

Sergio Serra is the Product Head of InMobi’s DSP. He oversees its demand-side proposition for performance advertisers, which has led the market on innovation around Apple’s SKAdNetwork (SKAN) framework. Sergio is a leader in privacy reform, collaborating on industry-wide projects such as Privacy Sandbox for Android. Sergio represents InMobi in the most important IAB groups for measurement, addressability, and programmatic supply chain with the goal of shaping privacy standards in the ad tech ecosystem. Sergio also co-wrote the app-ads.txt spec, a backbone of the app monetization world.

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Peggy Anne Salz, Founder,  MobileGroove

Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. As a writer, analyst, consultant, in-demand online talent and founder of  MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups — Peggy produces webinars, podcasts, and video shows to educate marketers on the latest mobile and app trends, customer engagement and experience, and how brands and businesses can grow sustainably through values-driven marketing.

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Adam Landis, Head of Growth, Branch

Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch late last year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem,

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James Cooper, Director, Business of Apps

James is a Director at Business of Apps and also the Chairman of the App Promotion Summit series of events. James previously worked at The Guardian where he was Head of Strategy, and as a management consultant on projects for many of the world’s leading media and technology companies.
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Business of Apps