Foundational research is what informs every part of an effective UI/UX design project. This 1-hour session will cover the basics of foundational research for beginner UX designers or graphic designers transitioning into UX. You will learn how to conduct background research, develop a research plan, write a discussion guide, and recruit the right research participants. (40-minute talk + 20 minutes for Q&A)

Anyone interested in learning how to do their own foundational UX research

Foundational Research Guide (Downloadable PDF)

About the instructor:  Maddy Beard, Creative Resident at Adobe

Maddy is a strategic designer with a focus on UI/ UX design in the wellness space. Empathy, cognitive psychology, and digital wellbeing are all driving forces behind her work.

About Adobe XD
Adobe XD believes that design is better together. Adobe is a proud sponsor of AIGA SF. Together with AIGA SF, Adobe actively engages with the creative community in dialogues about the important issues in the fields of design and technology.

Foundational Research Basics