with Fernanda Gonzalez
Experience Design Director, MediaMonks

UX design has always presented itself differently from company to company, and has evolved through time. Now, we are in a pivotal moment, where we have the opportunity to reinvent this discipline, and the way we add value to our teams.

Let’s use this moment to dive deep on how we can potentialize the products and services we design, using creativity and craft as drivers of innovation and differentiation.

We will discuss how to mix a user-centred approach and a strategic problem-solving mindset with creative techniques to lead the way, and also, a focus on craft to execute the solution, to make the most of the varied set of talents within a team.

Sessions: Experience Design