In conversation with Jeanette Mellinger (advisor, consultant, and teacher of MBA students and CEOs–full bio below), we’ll explore what customer discovery and validation (i.e., fit) looks like here in 2025.

As a frequent guest lecturer at Harvard Business School (and HBS Executive Fellow), Jeanette will distill these core concepts for us and answer your burning questions along the way.

We’ll also cover down on what a modern, AI-first tool stack looks like to help you “find fit”.

While we’ll present a few slides along the way, this will mainly be a casual conversation–that you’ll be a part of (should you have questions to put in the chat). Don’t worry, cameras and mics will be off for attendees, just Jeanette and Eran on the virtual main stage :-)

Eran and Jeanette will discuss the following questions:

Why is Customer Research / Discovery important?

How is Customer Discovery changing in the age of AI?

How to validate Founder-Problem-Solution Fit?

What are the steps of a great discovery process?

How do we derive actions from our discovery findings?

How is Customer Discovery / UX Research evolving with AI?

We strive to make this webinar helpful and entertaining for anyone interested in Product at any size org, but we think the following folks would also benefit:

Jeanette Melinger is the Founder of Question., a consultancy that helps founders and investors build human-centered companies through better problem-solution fit. Over a 20-year career leading UX Research at Uber Eats, BetterUp, and conducting research across five continents, she’s partnered with First Round Capital, Character Capital, and Harvard Business School to help leaders ground their strategy in real customer insight and behavioral science.

Eran Dror is the Founder & CEO of Evermuse, and the Managing Partner of Remake Ventures, a venture studio aimed at building human-centered startups. Over the years, he has helped 40+ startups raise $300M+ by finding product-market fit, including his first exit SetJam - a smart TV startup which sold to Motorola in 2012.

Continuous Customer Discovery for Product Teams in the Age of AI