What happens to product craft when AI can do 80% of the work?

​The tools are changing fast. But the harder questions—about taste, intuition, attention, and what makes product work meaningful—are just starting to surface. Join Jake Knapp, creator of the Design Sprint and author of Sprint and Make Time, alongside Eran Dror, founder of Evermuse and veteran product leader who's helped 40+ startups find Product-Market Fit and raise $300M+, for an honest conversation about what AI means for the people who build products. Speaker bios below!

​The new prototype. When writing software becomes trivially easy, what are we actually testing?

​The future of PMs, designers, and researchers. Are these roles evolving—or evaporating?

​AI and attention. Jake wrote a book about protecting focus. Is AI helping or hijacking it?

​Patterns from the field. What the best teams are doing differently—and what's worrying.

​The dream. Where is all of this actually heading?

​Plus: a detour into Tolkien, rings of power, and what an ancient story might teach us about our relationship with powerful new tools.

​Product managers wondering how their role is shifting

​Designers asking what "craft" means when AI can generate 50 variations in seconds

​UX researchers watching AI synthesize interviews they used to spend weeks on

​Founders figuring out how to build in this new landscape

​Anyone who's excited - and a little unsettled - by how fast things are moving

​Jake Knapp is the creator of the Design Sprint, a process he developed at Google and Google Ventures that's been used by teams at Slack, IDEO, the United Nations, and hundreds of startups. He's the bestselling author of Sprint and Make Time, and a General Partner at Character Capital, where he invests in and advises early-stage companies.

​Eran Dror is the Founder & CEO of Evermuse, an AI decision engine that turns customer conversations into product insights. He's also the Managing Partner of Remake Ventures, a venture studio focused on human-centered startups. Over the years, Eran has helped 40+ startups raise $300M+ by finding product-market fit, including his first exit SetJam—a smart TV startup acquired by Motorola in 2012.

This isn't a product demo. It's a real conversation. Two builders. One big question: What does it mean to do great product work in the age of AI?

Building & Designing Products in the Age of AI: A Live Conversation