We have reimagined emails, CRMs, websites, viewbooks, student search, even the very concept of need-based aid. Yet the campus visit and guided tour remains untouched.

Most colleges have modernized every part of the admissions experience, except the campus visit. Tour guides still shout over wind and construction. Families forget 90% of what they hear. Accessibility is an afterthought. And no one has real insight into what was said, what resonated, or what happens next.

Campus Visits Are Stuck In 1997