As with written language, data visualization is made of individual building blocks that when combined under a  set of rules can generate countless combinations and communicate any concept in a visual way. In this webinar, we will learn what makes data visualization a language, get to know its main ingredients and its underlying grammar. Geared towards the curious or novice practitioner, the webinar will have one quick exercise and time for Q&A at the end.

The building blocks of visual language (+ exercise).

We will go over several attempts to deconstruct visual communication into a set of visual variables that you can explore to communicate different types of information.

Learn primary data types and how they can be visually encoded

Knowing the type of ingredients at your disposal (data) and how to translate them effectively and accurately into visual variables is a critical measure for success. We will go over various frameworks that can help you in this effort.

Learn how to choose the right type of chart for your task

Given the overwhelming number of options available, picking a chart for your project can seem like a daunting task. We will over over a few approaches to help you make an informed decision.

The Language of Data Visualization