Win-loss analysis is an emerging best practice that helps data-driven revenue leaders to drive the optimal go-to-market strategies for their business. When done correctly, win-loss analysis gives CMOs and CROs a data-driven view into why their sales team wins and loses deals, and it exposes the strategic changes that must be made to improve their win rate by as much as 50%. In this session, we'll explore best practices and case studies from companies that used win-loss analysis to improve their win rates and hit growth targets amidst macro-economic turmoil.

Using Win-Loss Analysis to Uncover Hidden Revenue Opportunities & Boost Your Win Rate