Most sales and marketing alignment tastes about as good as a peanut butter mayo sandwich. But there are ways to change that flavor to peanut butter and jelly sandwiches the entire revenue team will scarf down.

Hear from world class executives from the top B2B revenue teams on how they aligned their sales and marketing teams in the past, and what they are focusing on in 2022 to exceed revenue goals.

What marketing metrics to serve sales and align revenue goals cross-functionally

Best process to align the handoff between marketing leads and sales meetings

How to understand where the buyer is in their journey and what experience to give

Where revenue teams lose the most opportunity in their funnel

How to prioritize the buyer's journey and keep sales focused on high intent buyers

How to Align Sales and Marketing to Exceed 2022 Revenue Goals