For this one-off Fireside, we're exploring a question that we’re often asked at The Happy Startup School: 

How do you help people understand the value of your work before they've experienced it?

To explore the answer with us is Billy Broas, author of Simple Marketing for Smart People. 

Billy's core insight is disarmingly simple: before someone will work with you, they need to believe certain things. 

Most of us jump straight to talking about what we do and how we do it. 

Billy's approach starts somewhere else entirely.

It starts with understanding what people already believe and what they'd need to believe for your offer to feel like an obvious choice. 

He calls this belief building, and it changes everything about how you think about your message, your content, and your audience.

This is a conversation for anyone who wants their marketing to feel as good as the work it represents.

Whether you're building a coaching practice, a creative business, or a business with doing good at its heart, Billy's framework offers us a way to communicate with clarity and confidence without compromising who we are.

If you've ever felt like your marketing doesn't reflect the quality of your work, or felt that regular marketing advice feels icky, join us and discover why the smartest marketing move you can make is to stop selling and start building belief.

Building belief with Billy Broas