Compelling copy can make or break your brand. With more and more brands popping up in the digital space on the daily, it is more important than ever to do something that stops the scroll and connects the soul. Enter: killer copy.

Writing with personality, pizazz and purpose doesn't come easily to every Jenny on the block, so we've enlisted the puntastic and professional support of Carmen Hawker from CARMEN GET IT! to share her tricks of the trade to help you craft copy that makes people feel, fall in love and keep comin' back for more. Carmen will join Lillie Brown in a conversation-style webinar to explore how creative types can better tell their story through copy and campaigns, and how they can refine their unique brand voice to stand out like a zesty zebra in a pack of mules.

Together they will dive headfirst into understanding your target market and how to hook 'em in, before splashing around in the deep end of despair that is About pages. You will strut away with more courage and confidence to unleash your inner stripey horse and three things to action right away to zhuzh up your website and social media copy. *Run, don't walk* 

What’s Included? 
A 60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.

Who should sign up? 
Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. 

Who's hosting?  
Lillie Brown — marketing expert (and Marketing Manager at Creative Plus Business), brilliant at branding, resident fabulous copywriter, and lover of peppermint tea.

Carmen Hawker — writer of words, wearer of big earrings, teller of stories, and giver of pep talks. She's a 'wear your heart on your earlobes' kinda gal who worships at the altar of Beyoncé, Jacinda and Roxane. With a chronic book-buying habit and love of all things bright and colourful, Carmen is here to embolden you to be your most colourful and courageous self - because that’s exactly what the world needs right now.

What's Creative Plus Business? 
We're an educational organisation dedicated to educating creative people and arts organisations about entrepreneurial skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

WEBINAR: Brand Storytelling with Carmen Get It!