You’ve got an idea that you really care about. How can you make a reader care too? How can you convey the interest or urgency that you feel about your idea early on, before a reader decides to stop? Editor Cameron French will share practical tips on how to begin a piece of writing. You’ll learn ways that you can improve your introductions, so readers don’t feel like you’re making them “take their medicine” but do think to themselves “tell me more.”

In the second half, Elizabeth Weingarten will share lessons from her experience communicating science in an organizational setting. What do you need to keep in mind as your organization writes for a popular audience? For clients? For funders and other stakeholders? Elizabeth, the head of behavioral insights at Torch, has held roles at ideas42, New America, and The Atlantic. She was managing editor at Behavioral Scientist for four years, before transitioning to a senior advisor position. In these diverse roles, Elizabeth has honed her capacity to understand different audiences and craft writing that reaches them effectively.

Session 3: Hooks and Intros with Cameron French, Plus Elizabeth Weingarten on Improving Organizational Communication