How do you get your pricing and positioning right in a market where consumers are increasingly value-conscious, but brand trust, quality and experience still strongly influence purchasing decisions?

Join the Baby & Kids Expo Webinar Series as we bring together senior industry leaders from across the Mother, Baby & Child sector to explore how premium and value brands can compete, grow and protect their position in today's evolving GCC market.

Our panelists will share practical, real-world perspectives on pricing strategy, brand positioning, commercial growth, route-to-market and changing consumer behaviour, drawing on their experience building and scaling brands across the region.

Premium vs value: finding the right positioning for your brand and category

Balancing competitive pricing with margins and long-term profitability

Building perceived value and brand trust beyond price

Selecting the right channel mix and route-to-market strategy

Navigating retailer negotiations and commercial partnerships

Managing promotions and major retail moments such as Yellow Friday without damaging long-term brand equity

How e-commerce and changing consumer behaviour are influencing pricing decisions

The trends brands should be preparing for as the GCC market continues to evolve

Whether you're a brand owner, manufacturer, distributor, retailer or e-commerce professional, this session will offer practical insights to help you make smarter pricing and positioning decisions and build sustainable growth across the GCC.

There will also be an opportunity to put your questions directly to our panellists during the live Q&A, so come ready to join the conversation.

With eight years of experience in the baby care industry, Burhan specialises in brand positioning, digital marketing and business development. He has managed a portfolio of 25+ brands across the Middle East, successfully introducing over 15 brands to the region while expanding distribution networks and driving strategic growth across the GCC.

Reshma leads commercial strategy, brand development, and portfolio growth. With extensive experience across retail, business development, and brand management, she brings a strong commercial and customer-focused perspective to her role. She currently manages a portfolio of 20+ brands, including Medela, B.box, Comotomo, and Suavinex, while leading the launch of new brands and scaling existing ones across regional markets in the Middle East. Her work sits at the intersection of building brands, understanding consumers, and creating sustainable commercial growth across the region.

Chirin previously served as Chief Brand Officer at Mumzworld, the Middle East’s leading e-commerce platform for Mum, Baby and Child. She is also the founder of Mama’s Box, a pioneering subscription service designed for new mothers. With over a decade of experience across brand strategy, digital marketing and category management, Chirin brings deep expertise in understanding the evolving needs and behaviours of today’s parents. She helps brands build lasting consumer connections through data-driven insights and community engagement, and is a strong advocate for parent-centric retail experiences that drive growth, innovation and brand loyalty. Originally from Syria, Chirin has also lived in Germany and has called Dubai home for the past 15 years.

With over 15 years of experience in the region’s events industry and a father of two lovely children, he has built a platform that connects parents with trusted brands, expert advice and essential baby and childcare solutions. He is also a health and fitness entrepreneur and co-founder of The Muscle Show.

Pricing & Positioning in the GCC: How Premium and Value Brands Can Win in Today's Competitive Market