Bringing a new product to market is about more than having a great idea. Success depends on understanding your audience, choosing the right channels, building strong retail partnerships, and creating a launch strategy that resonates with families across the GCC.

Hear directly from the people behind some of the region's leading baby and kids brands as they share the strategies, lessons and real-world experiences that have shaped successful product launches. From market entry and localisation to retail, e-commerce and consumer engagement, you'll leave with practical insights to help make your next launch a success.

Launching new products successfully in the region: Go-to-market strategies for Baby, Kids and Toy Brands in the GCC