Bringing a new product to market is about more than having a great idea. Success depends on understanding your audience, choosing the right channels, building strong retail partnerships, and creating a launch strategy that resonates with families across the GCC.

Hear directly from the people behind some of the region's leading baby and kids brands as they share the strategies, lessons and real-world experiences that have shaped successful product launches. From market entry and localisation to retail, e-commerce and consumer engagement, you'll leave with practical insights to help make your next launch a success.

Head of Sales & Brand Development, Design73

With more than 10 years' experience in the GCC baby, toddler and maternity 

industry, Mayura specialises in commercial strategy, brand development and market expansion. She leads sales and brand growth for a premium multi-brand portfolio across the GCC and Levant, helping global brands succeed through strong retail partnerships and regional expertise.

General Manager, Category Management (Centrepoint E-commerce), Landmark Group

Sakshi leads the Baby & Kids categories for centrepointstores.com at Landmark Group across six GCC markets. With over 10 years' experience in e-commerce across the Middle East and India, she brings deep expertise in omnichannel retail, consumer behaviour and category management within the region's evolving retail landscape.

Mustufa leads the brand's growth across the Middle East, India, Africa and Central Asia. He specialises in market expansion, strategic partnerships and commercial strategy, helping global brands build a strong presence across diverse and fast-growing international markets.

With over 15 years of experience in the region’s events industry and a father of two lovely children, he has built a platform that connects parents with trusted brands, expert advice and essential baby and childcare solutions. He is also a health and fitness entrepreneur and co-founder of The Muscle Show.

Launching successfully in the region: Go-to-market strategies for Baby, Kids and Toys in the GCC