The baby, kids, and toys market continues to evolve, creating new opportunities for brands that are ready to adapt and grow.

This webinar brings together leading voices from across the industry to share what’s shifting, what’s working today, and where the strongest opportunities lie ahead, with practical insights you can act on immediately.

Founder and Chief Partner, Cerce Consulting

Bhavna Buttan brings together deep industry experience through Cerce Consulting, a strategy and growth practice for consumer-facing businesses in the GCC and India markets.

With 25 years of experience across 17 markets, she has led commercial strategy, format development, and market entry for some of the region's most recognised retail and consumer brands. Her work spans sports, toys, entertainment, fashion, food and pharmacy, with 13 years as a senior executive at GMG and most recently as CEO, Global Franchise at Hamleys, Reliance Brands Limited. At Cerce, she works with CEOs and leadership teams to build what comes next: category strategy, consumer insight, channel architecture, and the commercial decisions that drive sustainable growth.

Wael Sinno leads global operations, executive management and overall P&L performance for the Toy Market Group Holding. In his role, Wael oversees the strategic direction and growth of the organisation while driving operational excellence across international markets.

As Chairman of the Board of Directors, he also plays a key role in strengthening corporate governance, shaping board strategy and aligning the company’s long-term vision. Wael is focused on expanding Toy Market Group’s global presence in the toy industry while fostering innovation, leadership and sustainable business growth.

Navigating the Current Baby, Kids & Toys Market: What’s shifting, what’s selling & what’s next