Attribution modeling - determining which of your marketing channels should get credit for each individual sale - is incredibly important for ecommerce businesses, especially when it comes to determining the value of your marketing strategy.

But it can also be incredibly difficult to get a handle on. With many different attribution models - and customers who, in a digital world, might interact with two or three or more of your marketing channels before they make a purchase - how do you determine which channel gets credit?

How you can use attribution to drive more sales

Join us on Thursday, January 24 at 11:30 AM EST and make 2019 the year you master attribution - and drive more value from your marketing channels.

Master Attribution Modeling in 2019