Get a preview of our new ebook, Beyond ChatGPT, The AI thought leadership playbook 

Exclusive interview with Sarah Toms, Chief Innovation Officer at IMD Business School 

GenAI promises sunlit uplands of effortless content scale, but for B2B brands, low quality AI output poses a direct threat to their authority and brand trust.

This webinar is for corporate marketing leaders who are under direct pressure from CEOs and CMOs to show concrete gains from implementing AI within their thought leadership function, but aren’t sure how best to proceed.

We provide guidance on where AI can and should be used and where it must be avoided. We’ll provide examples of how AI can help improve your thought leadership workflow, plus insights on how to protect your brand from being eroded by AI slop.

Some of the insights you’ll get from this webinar:

The originality barrier: Understand why GenAI is unable to create an original point of view for your brand. Learn how a robust process led by expert practitioners can better engage your key stakeholders and create a clear message.

Thought leadership's role in the AI search wars: Learn why authoritative, expert thought leadership content can help improve your brand visibility within AI search, and why AI-generated content will do the reverse.

AI for research: Discover the specialised AI tools now available to help support the research workflow, from filtering out bots and fraudulent survey respondents, to conducting qualitative analysis at scale.

Governance: We'll cover the verification steps needed for any AI-supported content, including a content tiering structure to ensure the right level of oversight for varying types of content.

Is AI the saviour or destroyer of corporate thought leadership?