Topic: A Sip of Knowledge with Andy Nash, Group Marketing Director of Whiskies for Proximo Spirits

Hosts: Liz Rhoades, Lew Bryson, & Martin Duffy

What You'll Learn: Join a trio of drink industry veterans in weekly conversation on whiskey, spirits, distilling, marketing and the current state of the drink industry. This week, Andy Nash, Group Marketing Director of Whiskies for Proximo Spirits, joins the group.

As Group Brand Director for whiskies at Proximo, Andy leads the US marketing strategy for iconic brands such as Bushmills together with fast growing brands like Pendleton, Tincup, Stranahan’s, and The Sexton.

Having started his career in liquor selling Teacher’s Highland Cream Scotch whisky and Lamb’s Navy Rum to bodegas in South London, he came to the USA in 2005 to work on Allied Domecq’s Scotch portfolio, and has worked with many legends in the industry in bringing new whiskies to the world, brand visitor experiences to life, and educating consumers and trade alike (for which he was invited to become a Keeper of the Quaich in 2014). Prior to his role at Proximo, he has worked on brands such as The Balvenie, Glenfiddich, Tullamore DEW, The Glenlivet, and Wild Turkey.

Liz Rhoades, founder of Spirit Safe Consulting, former research scientist for DIAGEO, distilling consultant, spirits writer for The Whiskey Wash & presenter.

Lew Bryson, former managing editor for Whisky Advocate Magazine for 20 years, whiskey author, beer/whiskey writer and presenter.

Martin Duffy, former DIAGEO Master of Whisky for the Midwest, DIAGEO Reserve Brand Ambassador for The Republic of Ireland, North American Brand Representative for Glencairn Crystal.