Topic: A Sip of Knowledge with Dr. Nick Morgan

Hosts: Liz Rhoades, Lew Bryson, & Martin Duffy

What You'll Learn: Join a trio of drink industry veterans in weekly conversation on whiskey, spirits, distilling, marketing and the current state of the drink industry. This week, Dr. Nick Morgan, acclaimed writer and former director of Diageo's global malt whisky marketing team, joins the group.

Dr. Nicholas Morgan is a writer, strategic thinker, scholar and sceptic. He is currently working on a general study of the world of whisky for publication in 2021.

Having taught Scottish History at the University of Glasgow he joined United Distillers (now Diageo) in 1990 to create what has become the world’s most comprehensive spirits archive, before moving on to direct Diageo’s global malt whisky marketing team. He retired from Diageo in December 2020 following the publication of his acclaimed book, A Long Stride, the Story of the World’s No 1 Scotch Whisky, written as part of the bicentennial celebrations of John Walker & Sons.

Nick has been recognised with the IWSC trophy for Outstanding Achievement in the Scotch Whisky Industry (2017) and inducted into the Whisky Hall of Fame (2018). He is a Master of the Quaich.  He has served as a Trustee of the Queen Elizabeth Scholarship Trust since 2017.

Liz Rhoades, founder of Spirit Safe Consulting, former research scientist for DIAGEO, distilling consultant, spirits writer for The Whiskey Wash & presenter.

Lew Bryson, former managing editor for Whisky Advocate Magazine for 20 years, whiskey author, beer/whiskey writer and presenter.

Martin Duffy, former DIAGEO Master of Whisky for the Midwest, DIAGEO Reserve Brand Ambassador for The Republic of Ireland, North American Brand Representative for Glencairn Crystal.