Ed Pearson - Digital Services Manager at the International Tennis Federation // LinkedIn

Matt Hunt - Executive Brand & Strategy Director at MATTA // LinkedIn

Michelle Webb - Commercial Director at the NFL // LinkedIn

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It's often said that fans are the most important stakeholders in sport.

For years, the gameday experience, going to live sports events and standing as one of the crowd, cheering on your favourite teams, players, and athletes, has been considered the gold standard for fan engagement - the best way to view and consume sport.

So how have rights holders and brands adapted to the paradigm shift in fan engagement caused by the pandemic, where digital and virtual has forcibly replaced in-person attendance?

Joining us to discuss this topic is Ed Pearson, Digital Services Manager at the International Tennis Federation; Matt Hunt, Executive Brand & Strategy Director at MATTA; and Michelle Webb, Commercial Director at the NFL.

How to win the hearts and minds of fans at a time when the world can't experience live sport | InSport Education FREE Webinar