Digital signage is no longer just a display on the wall - it’s becoming a fully immersive layer of the retail environment.

This session explores how the convergence of LED, sensor-driven interactivity, spatial audio, and smart content is transforming stores into experiential destinations that influence behaviour and boost commercial performance.

The discussion will highlight practical examples of how signage can be integrated with POS, loyalty data, mobile devices, and real-time analytics to deliver targeted, context-aware experiences that adapt to customer intent.

Attendees will come away with actionable insight into designing cohesive experiential ecosystems, selecting the right technologies, measuring engagement, and justifying investment through revenue impact. 

Whether you're a retailer, integrator, or solutions provider, this session will demonstrate how to turn immersive digital signage into a strategic engine for both storytelling and sales.

Immersive Retail: How Experiential Digital Signage Is Redefining Customer Engagement & Driving Revenue