8:00 am–12:00 pm PDT/ 11:00 am–3:00 pm EDT

In this 4-hr workshop, participants will learn the ins and outs of marketing, what it means to study the market, target clients, create a routine for building and maintaining a client base as well as branding principles and techniques (building your company voice).

Johns Hopkins University, Fairman Studios LLC | fairmanstudios.com | @fairmanstudios

Jennifer “Jeni” Fairman is an Associate Professor and is the Assistant Director of Production for the Department of Art as Applied to Medicine at the Johns Hopkins University School of Medicine. Jeni brings over 20 years of experience in science, education, business policy, research, communication and design to be an effective visual problem-solver for her colleagues throughout the Hopkins community, and a dedicated educator and advisor to her students. Jeni is a professional member and served on the Board of Governors of the Association of Medical Illustrators (AMI) and has served for 4 terms as a Board Member of the Vesalius Trust (VT). She is currently an advisor to the VT and the Walter Spohn Trust. Her contributions are highly recognized by the AMI, Illustrators Club of DC, The National Science Foundation, Smithsonian Women’s Committee, James Smithson Society, and the VT. Jeni is the 1999 recipient of the Trust’s prestigious honor, the Inez Demonet Award. She is also a Fellow of the AMI and received its Outstanding Achievement Award.

To Market! The Small Business Studio’s Tool Box