Apr
23
5:00pm
The 10 Fundamental Steps to Implement Account-Based Marketing at Your SaaS Company
By SaaSMQL
Join us for an exclusive webinar on "The 10 Fundamental Steps to Implement Account-Based Marketing at your SaaS Company".
In this webinar, we will go over each step to launch a profitable ABM program:
- Defining growth objectives, pipeline and ARR goals
- Identifying Ideal Customer Profiles (ICPs)
- Creating the ABM Target Segments
- Building An Effective Target Account List for each segment
- Creating the ABM Playbook and Selecting the right “ABM Plays”
- Forecasting marketing budget allocation and ROI
- Executing Multichannel ABM Campaigns
- How To Personalize Your Account-Based Marketing Efforts
- Orchestrating Marketing and Sales Alignment
- Measuring and Optimizing ABM Campaigns
This is the 2nd webinar of the new series "The Comprehensive Account-Based Marketing Guide for SaaS (from $0 to $100M ARR)". Save your spot today, and we'll also send you the recording after the event.
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SaaSMQL
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