The best events don't begin when the host clicks "Go Live."
They begin days, or even weeks, earlier through thoughtful communication with attendees.
One thing we've noticed at Crowdcast is that hosts who stay in touch with attendees before and after an event often see better results: higher attendance, more engagement, and more people taking action afterwards.
One recent example was a free calligraphy workshop hosted by Loveleigh Loops.
The workshop itself was excellent, but what also stood out was everything that happened before it.
After registering, attendees received an email with a worksheet to download, a list of materials they'd need, information about what to expect during the session, replay details, and a short survey about their experience level.
That simple email achieved a few things:
- It helped people prepare. When someone has already printed a worksheet or gathered supplies, they're much more invested in attending.
- It answered common questions upfront. Attendees knew what they needed, how long the session would run, and what would happen if they missed it live.
- It created a sense of anticipation. The event felt like something they were already part of, rather than just another webinar on their calendar.
You could see the difference during the workshop itself. The chat was active throughout, with attendees sharing their progress, asking questions, and encouraging each other along the way.
More than 20% of live attendees clicked through to learn more about Loveleigh Loops' paid course afterwards. That's a good reminder that when people are genuinely engaged, they're far more likely to take the next step.
A simple communication framework
If you're running events on Crowdcast, think about communication in three stages:
After registration: Welcome attendees, share any preparation materials, and let them know what to expect.
Before the event: Send reminders, encourage people to get ready, and make it easy to find the join link.
After the event: Remind attendees they can watch the replay, send any resources you mentioned, and give attendees a clear next step if they want to continue learning from you.
Communication isn't separate from the event experience. It's part of it.
The hosts who build the most engaged communities aren't just focused on the hour they're live; they are thinking about the attendee experience from the moment someone registers to long after the event ends.
Louise
Head of Customer Success. Helping customers grow their audience with live events using Crowdcast's simple live video software to help them reach, engage, and grow their audience.