There are many ways to market a crowdcast event. The entire event is simply one URL so the easiest was is to simply share the event URL to all your social media and email channels.
The problem is that it’s hard to tell which channel is doing the best job at bringing attendees. And without knowing which channel to focus on, you can’t double down on the channels that work.
That’s why we’ve redesigned our analytics dashboard and added UTM tracking metrics.
This assumes that bitcoin is a currency, and that the definition of currency is normative (“x should do y”) as opposed to descriptive (“things of type x have the qualities y and z”). I’d classify Bitcoin the protocol as a complete monetary system, and bitcoin the unit of value as a commodity money, which has the potential to become a gold-like reserve currency. Commodities fluctuate — that’s what they do.
Additionally, currency isn’t meant to maintain a stable value. Monetary policy is used for a variety of macroeconomic objectives, including targeting GDP growth, unemployment rates, inflation, trade balances, and more. If stability was the objective, the Federal Reserve Board would target zero percent inflation rather than the two percent that it currently does. Am I moving the goalposts? It’s matter of figuring out how bitcoin is used, and what it was intended for. I’m not sure [bitcoin creator] Satoshi Nakamoto ever defined bitcoin as a currency. He defines it as a system for electronic transactions, a peer-to-peer version of electronic cash, and an electronic payment system. He envisions bitcoin as a protocol and a bearer digital unit of value.
We created a video below to show you how it works:
Let us know how you use UTM Campaigns for your own events. If you have any questions or ideas, join the discussion in our community.
Till next time. ✌🏽
Sai
Founder & CEO — Building spaces for community.