How Behavioral Data Powers Human Connection—Even at Volume

October is the make-or-break month in admissions. Application engagement is surging, counselors are stretched thin, and the pressure to maintain personalization is at its peak.

In this episode, we’re joined by Reggie Hill to explore how UMSL is using behavioral data to scale meaningful outreach—pinpointing high-priority students, detecting early melt risk, and aligning daily action with enrollment probability. Practical, real-world strategies for staying personal without slowing down.

Scaling Personalization